Unlike other advertising channels at Google you only pay for advertising when somebody clicks on your advertisement. That's why it called PPC (Pay Per Click) advertising.

When it comes to targeting, Google is your best bet. You can not only target demographics but also specific areas in your city where you would like to work.

When it comes to wants like cool clothes and other accessories that people desires you are pretty well with other channels. But, when it comes to needs like a new roof, people go to Google and search for it. You are providing services that people need. Who do you think will become a client? the person who saw your advertisement on Facebook while he wanted to watch cat videos or the person who saw you as the first result after typing in emergency roofing near me?

92% of internet users rely on Google for their needs. Now, imagine the potential number of homeowners in your city who are part of this vast online community. They are searching for you, get in front of them with Google Ads.

Unlike other advertising options, you get instant feedback of your ad's performance. And because of that, it's easy to make adjustments till you maximize your performance.